e-Newspapers

e-Magazines

e-Books
                     

Digital Publishing Products

Kindle
e-Newspaper
e-Magazines
e-Books

Ipad/Tablet
e-Newspaper
e-Magazine
e-Books
Adverts

Xbox One/PS4
Adverts
e-Newspapers
e-Magazine

Iphone/Phone
Adverts
e-Newspapers
e-Magazines
e-Books

Printed
DVD and CD covers
Promotional Material
Leaflets

Analogue vs Digital

15. Paper Edit

18. Evaluation

Research

To make my advert I first  had to do some research so that my product would sell. The first part of my advert was to watch some drink adverts which are on the TV currently for example the Innocent Smoothie advert. By doing this research I found out what would be the best style to do my advert in for my target audience (people aged 3+) and what my advert should be like .I then went on to research my target audience from this I found that my target audience like bright bold colours and cartoon characters and dislike dark scary adverts as they are young, this gave me the idea to make something that is adventurous and fun so I made the name "GO WILD" up. After i had completed that i then want on to do a survey to further my research, from doing they survey i gathered information about what the public like and dislike.

Planning

My planning consisted of four different pieces of paperwork the first was a idea development. For the idea development me and my partner had to generate ideas on what narrative we would use, what sort of lighting would be used and what sort of environment  we would film it in. We decided on having someone make a smoothie and after drinking it the person would "GO WILD" for are storyline which we then later on changed as our  new idea would fit the target audience better. The new idea was to have two people looking and exploring for a drink in the wild, we believe that this idea was better as it was more bright coloured and energetic which fits a child's lifestyle which makes it more relatable so that people are more likely buy the product. The second piece of work was the three storyboards which we used to make up some ideas for a narrative the three ideas were people in a garden who are tired who then drink a smoothie which gives them energy, the second was people wake up from a sleep and then go down stairs and have a smoothie which give them energy for the day and the final idea was people drink the smoothie and have a hallucination of being in the wild. After we complete that we then went on to do a proposal, the reason for going this was to  share our  ideas we had as a group. The final piece was a location recce this allowed use to find out where we would film and what hazards there are in that enviroment after we had done this we knew where we wanted to film but later on we decide to change it. I think that my chosen idea is the best because it will appeal to my target audience and is better than my other ideas. This idea is best as it displays who my target audience is (kids) and directly aims at them by using the activity of a treasure hunt. The idea of a treasure hunt links to the kids as it is a fun activity.Where as my other ideas didn't show of any of my skills and did not target my target audience at all this would lead to a bad product and reduced sales.
Multiply of my ideas where to do the advert at Connors home was a bad idea as it didn't allow the use of a professional camera. These ideas also had a lot of potential hazards when using the equipment. Another idea was to dress up as wild animals. This idea was also a bad one as it would of cost us more money as well as causing many other potential hazards. Our final idea was close to becoming the chosen idea but it lacked details and would have needed a lot of software to make it come true.

Production

On the production side of our advert we had to look at different shot types we would use during are filming. By using different shot types it would allow use to make the advert more intersting and engaging.We did this by looking at all of the different shot types that there are and decide which would be best for us to use, we chose to use POV (Point Of  View), long shots, mid shots and close ups. later inn when we started to film we ended up adding a high angle shot to give the look of someone climbing up a hill.During are filming we had to do a lot of different things for example get props and equipment together and get actors for the advert. For are equipment we had a camera to film with and a tripod to hold the camera, then for are props we used a home made map which was made by burning a piece of paper with a drawing on it and a bottle from the school canteen with are logo on it which we printed out. Are actors that we used were people from our class as we had no money to buy real actors time, the people we used were Luke and Michael.

Post Production

After collecting/making or advert clips we then had to go and edit them together. we did this by using the software that was on the school macs which was called "Final Cut Express" this allowed us to put are clips together and change the speed of the clips. After i had done that i had to find some music from the internet, i went to youtube.com to find this music and searched adventure music as i throughout it would fit my adverts style very well which was a search for the drink, the music was called "KonisMusic Epic adventure music".When i had completed the editing i then had to make a logo and slogan so me and my partner went online line and looked at some existing logos and slogans so that we knew what sort of thing we should of done.Once we had done that we then went on to draw out some ideas/design. Me and partner ended up deciding to go with the one that would best fit our target audience but we added more to the logo later on and added a nice slogan.The slogan we decided to go with experience the wild because it was fun and reflected are advert while being easy to remember. 

13. Equipment List

2. Proposal

Proposal

for

an Animated Advert

KM Animations

Prepared by

Miss K Moore

KM Animations

km@rws.uk.net

6^th January 2012

Client

CRY

Proposal

Use PowerPoint presentation guide to help you to write each section

Idea:

For are advert connor and me are going to show how to make are smoothie then we drink it and go wild.

Purpose:

To provide a entertaining advert with a really and exciting drink .

Key Content:

The advert we are going to make is going to be 30seconds long and will take place within a kitchen.

For the Characters it’s going to be William Hall and Connor Singer.

We will use the camera o film us making the smoothie and we will use sound.

Target Audience:

Are drink will appeal to younger people and families but will be sold to everyone.

Justification:

This idea will be successful by appealing to a wide and big audience.

I will use my plans to make the advert successful and to my full ability.

1. Idea Development

14. Crew Roles

Film title: GO WILD TV ADVERT

Crew Roles

Major Roles

Director: WILLIAM HALL

Definition: someone who directs what happens

Producer: CONNOR SINGER

Definition: someone who produces what happens

Director of Photography (D.P.): WILLIAM HALL AND CONNOR SINGER

Definition: someone who directs the photography

Editor: WILLIAM HALL CONNOR SINGER

Definition: someone who edits the film

Camera Operator: WILLIAM HALL

Definition: someone who operates the camera

Minor Roles

Assistant Camera (A.C.): CONNOR SINGER

Definition: someone who assist’s the camera

Assistant Director (A.D.): CONNOR SINGER

Definition: someone who assist’s the director

Art Director: WILLIAM HALL AND CONNOR SINGER

Definition: someone who directs the art

Casting Director: WILLIAM HALL

Definition: someone who directs the casting

Location Scout: CONNOR SINGER

Definition: someone who scout’s the location

Production Manager (P.M.):  WILLIAM HAL

Definition: someone who manager’s the production

Screenwriter: WILLIAM HALL AND CONNOR SINGER

Definition: someone who writes the script

12. Prop List

Film title GO WILD

Director/Producer: WILL AND CONNOR

Prop List

Prop	Scene	Date(s) Needed
BLENDER	WHEN WE MAKE SMOOTHIES
TRAMPOLINE	TO TIRE US OUT AT THE BEGINNING
FRUIT	PUTTING THE FRIUT IN THE BLENDER TO BLEND
GLASSES (DRINK) CARTON	WHEN WE DRINK THE SMOOTHIE
SMOOTHIE	TO DRINK THE GLASS
CLOTHIES	Every scene

10. Budget

BUDGET

Title:	GO WILD ADVERT
Client:	GO WILD
Writer:	CONNOR SINGER AND WILLIAM HALL
Producer:	WILLIAM HALL AND CONNOR SINGER
Director:	WILLIAM HALL
Date:	16/10/2013

MATERIALS	COST	TOTAL
Equipment
CAMERA HEAD PHONES FINAL CUT EXPRESS	£789.95 £250.00 £262.80	£1,302.72
TRIPOD LIGHTS MAC	£40.00 £44  (X6) £1699.00	£2,363.00
MICROPHONE BOOM EDITOR	£79.00 £149.00 £50.00  (A DAY) (X5)	£478.00
Actors
WILL HALL	£200.00 (X5)	£1000.00
CONNOR SINGER	£199.99 (X5)	£999.95
MALE ACTOR	£125.00 (X3)	£375.00
FEMALE ACTOR	£125.00 (X3)	£3575.00
Props/Scenery
DRINK	£0.60	£0.60
Post-Production
	TOTAL	£6,894.31
Contingency @10% of Budget		£689.43
	Total Budget	£7,583.74

Revision

A. 
Media Sectors
Synergy
Convergence
Interactivity & Personalization
Planning a media product (Scripts,Storyboard,research,Budget)
B.
Target Audience
Primary/Secondary Audience
Passive/Active Audience
Theories (Audience Reception,hypodermic Needle)
Regulatory Bodies (BBFC,ASA,PEGI,PCC,OFCOM)
Research - Primary/Secondary
                  Qualitative/Quantitative
                  Bias/Subjective
C.
Audience Profiling - Demographics
Genre Conventions (Narrative/Themes/Characters)
Representation
Stereotypes

Mise en-scene

Pompeii

Setting - Ancient Rome

Props - Swords, Jewellery, Shields and spears

Costume - Armour and robes

Make up - Mud/Dirt/Ash/Blood

Visual effects - Volcano eruption,lava,fire


Avatar

Setting - earth and pandora

Props - Guns,masks,knifes

Costumes - casual clothes and military uniforms

Make up - Blue paint

visual effects - Tree explosion, missles

Convergence and Interactivity

CONVERGENCE

Convergence is the use of any device to watch/listen

For Example
- BBC iPlayer
- ITV Player
- 4OD (4 On Demand)
-Demand 5

1. Youtube because I have access via various device e.g. IPAD, mobile phone and TV or anything connected to the internet.

2. I use it most evenings and weekends.

3. You would use Youtube if wanted to find video examples on how to do anything e.g. How to tie a lace or draw something. You may also use Youtube to watch movie trailers or listen/watch  music videos.

4. I would watch Youtube by using an app on my IPAD/Device or on the channel on my digital TV.

5. Advantages:
- Access when ever you want.
- Access where ever you want.
- Access to a wide variety of educational videos, Music videos and shows.
- Fast and easy video sharing.
- Businesses can advertise the products.
   Disadvantages:
- You need access to the internet.
- Some video may not give the correct information.
- No parental controls.
- Buffering (Loading) can take a long time.
- Viewer have to watch adverts.

INTERACTIVITY

interactivity with a media product for example the red button or voting on live TV

For Example

Viewer can Participate with shows, competitions and voting via emails, tweets and text messages by digital device including TV e.g. RED BUTTON.

1) Tv programmes,movies,music can also be consumed in these ways.

2) The can be consumed through PCs, LAptop and smart Phones as well.

3) You can watch things on the go and you can watch it when every you want.

Synergie

Synergie

The promoting of a product through a range of mediums (websites/adverts/Youtube)

UNIT 3 MOVING IMAGE PRODUCTION: CASE STUDY (FINAL)

In this case study my demographic is going to be teenagers.

The things that a teenager likes to to do are going out with their friends and doing their personal hobbies for example playing sports, gaming and shopping however different people like different things so some people may like going to school for example. The dislikes of teenagers are usually going to school, doing homework, having to do chores around the house.

Sitcoms

The sitcom I have chosen is Gavin and Stacey.The reason I have chosen this sitcom is because it contains many funny jokes and appeals to the teenagers. The reason Gavin and Stacey appeals to teenagers is because teenagers want to see what sort of problems people come to face in the real world and find it funny because they are over exaggerated in the way they have to or have chosen deal with these problems.

For example when Nessa is giving birth, Smithy and Gavin race against the clock to get to the hospital but get stopped to pay the toll. They don't have enough money so they break through the barrier then get stopped by the police because they didn't pay. This situation is funny because the police officer agrees they did the right thing, but wont stop talking. This clearly frustrates Gavin and Smithy as they are rushing to get to the hospital , but they don't want to be rude and drive away from the police officer.

http://www.youtube.com/watch?v=ynRt09A-cHo

The purpose of Gavin and Stacey is to entertain you with everyday problems people come up against in the real world for example  getting stuck in traffic when trying to get some where fast.

The audience of sitcoms are working aged people (16-34). I know this because the sitcom I have chosen, Gavin and Stacey, appeals to the BBC 3 target audience . These people are  people who watch these shows are people that want to sit back and relax in the evenings after a hards day work and be entertained by what they are watching.

Genre Conventions

Typical Conventions of sitcoms would be a family or a bunch of friends having everyday situations that the audience can relate to and resolving them in a humorous manor. For example in Gavin and Stacey they are family and friends and every episode come to face a new issue or problem eg a rush to get some where.

Narrative Structure

Sitcoms are always a circular narrative structure that usually starts with ether a problem which make s disequilibrium that they discuss and decide to do something about or they are doing something when a problem occurs. They then tackle the problem causing havoc and funny situations which they then have to fix as well.  When the programme finishes it ends with a them resolving the problem, restoring equilibrium and completing circular narrative once again.

Style and Tone 

Sitcoms are comedy set in a certain situation (situation comedy) . A sitcom is a television or radio series in which the same set of characters are involved in various amusing situations this was  (Wikipedia Sitcom.) I believe this finding is correct because it explains what a situation comedy is on  a whole and what they do. Sitcoms generally are based on real life situations however are exaggerated and are show in a light hearted way  making the situations funny and entertaining eg trying for a baby. 

Representation

People who watch sitcoms are usually males and females of a working age (16+) who come home to relax. Sitcoms are set in 'real life' situations such as  this is done by using real life things and problems eg. a family or group of friends. This is done so that the viewers maybe able to relate to the characters of the programme and will enjoy it more. For example in Gavin an Stacey the family and friends go to Nessa's wedding but  Smithy (Nessa's ex and Gavin's best mate) doesn't want to go because it will be awkward between them. This is funny because of the way that Nessa and Smithy react around one another. Gavin and Stacey uses a lot of stereotypes for example it uses Essex/Welsh stereotypes . This is so that the audience can relate to the the show and enjoy it more.

Themes/Messages/Values

The point of the show is to entertain and to show that even the most difficult problems can be resolved. This is done by each episode the series having a new problem to over come and is made entertaining by using everyday peoples lifestyles and combining them with comedy. 

Factual Programming

The factual programme I have chosen to use is Top Gear because it appeals to teenagers. I know this because I watch it as well as some of my friends. The reason it appeals to teenagers is because it includes cars and many fun challenges with some comedy, which teenagers find entertaining because it is funny and factual at the same time.

For example in one episode Jeremy Clarkson drives a Robin Reliant. The episode is funny and factual because Jeremy Clarkson keeps on crashing and tipping over while giving out facts about the vehicle he is driving.

http://m.youtube.com/watch?v=QQh56geU0X8

The purpose of Top Gear is to entertain you in a fun way while informing and educating you about cars and what their history and what the does for example in one episode Richard Hammond drives a new Porsche while showing off the car and give out he cars details.

                                                                                                                                                                                                                   The audience of Top Gear is mainly older males aged (20+) who like cars and are working class or higher. Top Gear promotes an aspirational lifestyle (car choice).

Genre conventions

Conventions of a factual program would be a product or thing which the program tells you facts about and show it of in etheir a scary or cool way depending on what the programme is educating you about for example Top Gear educates you on cars while making the show funny (Entertaining).

Narrative Structure

The narrative structure of a factual programme is the show normally starts with a piece to camera or a voice over footage where the hosts start showing of a problem or product. They then inform you and educate you on the product or problem using a voice over while showing footage sometimes it may even be archive footage. At the end of each episode they tell you want they will be showing of next episode and a clip of next weeks episode. For example Top Gear talk about a cars by starting with a piece to camera then using a voice over while showing footage of the car. they also mid way through the show do interviews with famous people for example Jameson Button (F-1 driver). Top Gear then at the end of the episode they say 'next week we will be showing off a ...'

Style and Tone

A factual program is programming based of facts and captures a large and varied target audience in a formal manner. For example Top Gear show of there cars in a lighthearted and comedy style. 

Representation

The representation of Top Gear is older manly men aged roughly (20 - 65) who like cars. Factual programmes often show of the real world with no glamour just what's behind the scenes for example showing what is happening to are forests and the nature around us. However, Top Gear shows an aspirational lifestyle by showing off cars a minority of people can afford so that people want the cars but cant buy them.

Themes/Messages/Values

The themes of Top Gear is promoting a life style which some people may not be able to afford however they can experience it through the programme.

Advertising

The advert I have chosen to use is the Mercedes-Benz TV adverts. The reason I have chosen this advert is because this advert is appealing to a teenage audience although the advert may not be targeted at teenagers, teenagers are the adverts secondary audience. This is because it is funny, random and catchy.

The purpose of the advert is to make the viewer aware of the product and like the product, then sell the viewer their product within a 30 second time slot. They make there advert entertain so that it is easy to remember and will not be forgotten.

The audience of these adverts are working  people who are aged 18 or up however they get a secondary audience who are teenagers and younger because they are funny and entertaining to watch so that you like the product and will show your parents so they buy the product. For example the Mercedes - benz advert does this.

http://www.youtube.com/watch?v=nLwML2PagbY 

Genre Conventions

The conventions of a advert are a catchy song, their product being shown off several times and their slogan. These adverts usually last 30 seconds. This is done so that they can sell you their product within 30 seconds.

Narrative Structure

The narrative structure of an advert is a 30 second clip designed to make the viewer buy the product this is usually done by a problem or challenge which can't been beaten then a product is eaten,used or drunk so that  a person can step up to face the problem or challenge. At the end of the adverts there is always a product shot so that you can see the product not just parts of it. These adverts are to inform you about their product and its key features in different manors eg in some cases they can be to entertain and make you want to buy the product while explaining a key feature of their product like the Mercedes - Benz advert does. The Mercedes - Benz advert shows of the stability of the car or van by using a chickens head staying still while their bodies move. 

Style and Tone

The style of a advert is quite often light hearted and made to make want want buy the product. For example in the Mercedes - Benz advert uses a light hearted attempt to capture the viewers attention and make it easy to remember so they don't forget about it.

Representation 

The representation of the Mercedes Benz advert is mainly younger working class people with children. I Believe this as it contains stupid humor that children find funny while getting a key point over to the audience.

Themes/Messages/Values

The themes of adverts are promoting a life style choice and telling you should buy this. This is done by using many different slogans for the products for example Mercedes - Benz is 'THE BEST OR NOTHING'.

The purpose of all of these different types of media are to entertain, inform and educate. All of these types of media use the same techniques  to do something different whether it is sell a product to entertain or educate a viewer.