Thursday, 9 January 2014

Research Methods

Primary Research 

Primary research is information made by someone to be used by other people

Examples

- Questionnaire
- Focus Groups

Secondary Research 

Secondary research is information that is collected from a website

Examples

- BBC  Bite Size
- Wikipedia

Quantitive Research 

Quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.

Example

- Who buys a products

Qualitative Research 

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.

Example

- Interview

The difference between Primary and Secondary research


Primary research is research that has never been collected before. 
Secondary research is the analysing of information that has already been collected.




No comments:

Post a Comment